Over the past year or so, high quality SEO (Search Engine Optimized) article writing has increased tremendously in popularity. This is mainly because of the recent Google Panda update which was released in February of last year. It set higher standards on the internet regarding fetching relevant content. No one besides Google really knows how Google's algorithm works but in simple terms, it lowers 'low quality websites' and ranks 'high quality websites' higher.
It was Google's answer to massive amounts of trash written content that was cluttering the internet thus the relevant search results. Since Google is the leader in its industry other search engines such as Bing and Yahoo soon followed to keep up with the big giant and also offer more relevant search results on their pages to keep not only their visitors happy, but also their advertisers.
Basically the algorithmic change implies that search engines are now stricter and smarter to 'see' which content is more relevant to show on the well fought over SERP (Search Engine Result Page). Simply having a website up and hoping you get some visitors is not good enough. You will have to promote your website - and the best way to do this is to create great high quality content that has the right amount of keywords and still sounds 'natural' (LSI - Latent Semantic Indexing). I'll devote a whole other blog post to LSI writing, but for now you just have to know that LSI is 'just making it sound naturally', so saturating your article with SEO keywords will do your target site more harm than good (also called Black Hat SEO), you will either get black listed by major search engines or see a major drop in your PR (Page Rank).
Now how does an high quality SEO article help your target website? Good question. This is how it basically works.
Let's say you have a pizza parlor in San Francisco. The competition is fierce and is all around you. Most of them have a website offering all the special deals etc. You have a website as well but there's hardly any traffic on it. Every time you type in your name in Google you don't even show up on the first result page. How do you fix this? How do you get your page to show up at least in the top 10 search results (the SERP). You do this by creating content, high quality SEO article content.
An article that contains keywords that are relevant to your business. In this example think about what your keywords would be for the pizza business. The more relevant key words you use the better it is; because
"pizza San Francisco" (2 keywords; is saturated with results and is hard to become on the fist SERP.
in fact 360,000 results were found when I typed it in Google just now.
If you use more keywords you narrow the results, meaning you have to deal with less competition. Narrowing results is also good because you target a specific group of people or area. Especially in a big city. Narrow it down to the district or area you serve and think of those keywords. like;
"North Beach Pizza San Francisco" already cuts the "pizza San Francisco" search results in more than half (113,000). People searching "North Beach Pizza San Francisco" obviously are in that area and are interested in ordering Pizza in North Beach San Francisco. Think about more like
"Chicago Style Pizza North Beach San Francisco" (which is actually 5 keywords - although San Francisco is two separate words - it's considered one key word, same goes for North Beach. Google robots are smart enough to 'understand' that North Beach San Francisco is related to an area in the city of San Francisco, not just any beach in the north.
Usually a high quality SEO article has about 4 to 5 keywords that are relevant to your business, product or service and are about 500 to 600 words in length. These articles can have a number of topics in them, as long as you use your keywords. So in our example you can talk about the founders of the pizza company, the fresh ingredients used in making the pizza, the way the pizza is baked (brick oven) etc etc. Within that article you mention "Chicago Style Pizza North Beach San Francisco" about 4 to 5 times.
Great! You have a fantastically written article, now what do you do with it? Another great question.
There are several ways to get your article out in cyberspace.
- post it on your website blog
- post it on another blog
- post it on a forum
- post it on a social media website (like hubpages, Squidoo etc)
- post it on an article directory
Probably the last one is hands down the most effective way to promote your business online.
What is an article directory?
An article directory such as ezinearticles.com receive millions and millions of visitors each day(!) (Alexa rating 323 and Google Page Rank 6). There are hundreds of article directories out there and which one you choose all depends on the niche of your business.
This is how an article directory works; an article directory has usually a tremendous amount of readers. An article directory makes money with advertisements on their site (like Google adsense) that are shown around the user submitted articles. In return, you get massive exposure to your article, which has a link to your target website. Simple.
All submitted articles are reviewed manually in order to keep the content standards high. That's why it is so important to write a high quality SEO article that is unique and 100% copyscape passed. Copywhat? Yes, the battle for high quality content is so high that even rewrites are out of the question. Articles nowadays have to be:
- unique
- original
- copyscape passed
- free of spelling errors
- free of grammatical errors
- have a correct sentence structure
- SEO and LSI in the proper places
Writing a high quality SEO article is not an easy task and can't be done by anyone. A lot of people are writing articles for a living now, but finding the right article writer for your business can be a very time consuming tedious task. Article writers know not everyone can write a high quality SEO article and charge a good amount of money for a 600 word article, sometimes up to even $30 an article.
An outstanding article writer that has written well over 500 articles and has a excellent track record with many satisfied clients is Rhiannon's Writing. She specializes in writing high quality SEO articles and can complete any SEO article writing task at hand.
Her rates are phenomenal, starting at only $7.99 an article and has bulk discounts.
